Hello, I'm Bing (冰), a Chinese-Italian designer based in London.
I graduated in Industrial/Interior Design from the Politecnico di Milano and hold a master's degree in Interior Spatial Design from the University of the Arts London. My journey as a designer has been dynamic and ever-evolving, starting with a focus on physical space and architecture, and then transitioning into the digital world, with a particular emphasis on UX and product design.

Right after my studies, I entered the tech industry and began my career in Product Operations. This experience helped me develop strong data analysis skills and a deep understanding of user needs, blending creativity with an analytical approach. In my works, I always aim to combine creativity with practicality, designing digital experiences that truly address users’ needs.
Every project begins with understanding both the data and the people behind it, with the goal of creating practical, engaging solutions.
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My curiosity has always driven me to explore the many facets of design, taking on new challenges across different fields. This has allowed me to become skilled in a range of software and collaborate with professionals from various industries, expanding my perspective and shaping my design approach.
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Awards & Recognition
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UAL International Postgraduate Scholarship
Politecnico di Milano DSU Scholarship
Best Student Project 2018/19
Best Student Project 2019/20

Languages
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‍English(Fluent)
Chinese(Native/Bilingual)
Italian(Native/Bilingual)

Skillset
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Design Thinking
Product Design
Communication Design
Interior Design
CAD Modeling
Rendering
Physical Modeling
Branding
Photography
AI Image Generation
Storytelling
Data Analyse
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